Blog
Website advice for Edmonton trades and local businesses
Plain advice on getting more calls and enquiries from your website, and keeping it working.
Published October 2026
SEO basics part 2: local SEO you can do yourself
A practical local SEO checklist for Edmonton trades: your Google Business Profile, reviews, service and town pages, local links and checking it works.
Originally published September 2024 · Updated October 2026
Unlock extra hours: what's worth automating in a small business
How to find the admin tasks worth automating, decide which to do first, test them safely, and what you shouldn't hand to automation or AI at all.
Read: Unlock extra hours: what's worth automating in a small business →
Originally published March 2021 · Updated October 2026
Having a brand in place will make your website easier to build
Your brand is every impression your business makes. Get clear on it first and your site gets built faster, with fewer revisions and less second-guessing.
Read: Having a brand in place will make your website easier to build →
Originally published May 2020 · Updated October 2026
Why your website needs a clear call to action
A call to action is the one thing you want a visitor to do next. How to pick it, word it, place it, and make sure something happens after the click.
Originally published March 2020 · Updated October 2026
How often should you update your website?
Updates, backups, a quote form that still works, and details that are still true. A simple schedule for looking after a small business website.
Originally published August 2019 · Updated October 2026
Thinking of building your own website? 5 things to weigh first
Wix and Squarespace are fine for some businesses. Five things to weigh before you build your own site, and how to tell if doing it yourself makes sense.
Read: Thinking of building your own website? 5 things to weigh first →
Originally published March 2019 · Updated October 2026
How to check your website on a phone
A 10-minute check anyone can do: what to test on your own phone, why to borrow someone else's, and how to use the device view built into your browser.
Originally published March 2019 · Updated October 2026
Getting clear on business-building web pages: three things to plan first
Before you build or redo a page, get clear on three things: what it's for, a design that keeps people on track, and how you'll know it's working.
Read: Getting clear on business-building web pages: three things to plan first →
Originally published January 2018 · Updated October 2026
Spending time on the important things
On the tools all day and buried in calls, quotes and invoices at night? A simple way to sort what's urgent from what's important, and act on it.
Originally published January 2018 · Updated October 2026
Setting and keeping your goals
A simple way for busy owners to set goals they can measure, break them into weekly actions, and keep at them when the work gets busy.
Originally published December 2017 · Updated October 2026
11 things to consider when planning your website
Before you pick colours or pages, settle these 11 things: your goals, what customers look for, proof, contact options, phones and more.
Originally published August 2017 · Updated October 2026
How to build a website for your small business
The steps to build a small business website in 2026: domain, hosting, platform, pages and upkeep. Plus what a trades site needs, and when to hire help.
Originally published May 2017 · Updated October 2026
It's like they're reading my mind: what customers look for on your website
A website that feels like it reads your mind just answers the questions customers already have. Here's how to find those questions and answer them.
Read: It's like they're reading my mind: what customers look for on your website →
Originally published November 2016 · Updated October 2026
SEO basics: how Google decides who shows up
How Google picks which local businesses to show, in plain English: useful pages, your Google Business Profile, reviews, links and a phone-friendly site.
Is your website costing you calls?
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