Braydon Wollmann Music

What they needed

Braydon Wollmann had recorded his debut solo album and wanted a website to showcase his work, list his shows and act as a marketing base. He was short on funds to get the album pressed, so the site also needed to raise awareness for his GoFundMe campaign.

What we built

We started by looking at how other local musicians present themselves online, and settled on four ways to build awareness: a website to showcase his shows, stream songs from the upcoming album and grow a mailing list, plus a following on Instagram, Facebook and YouTube. The website was laid out around building that email list, which he uses to promote shows and share new work.

The result

His GoFundMe raised most of its funding goal within the first couple of weeks, and we followed up with geographically targeted Facebook ads to reach more of his potential audience.

NEEDEDP1: client permission to show this project